Company Philosophy
We are in the business of celebrating individual style. We are about dreaming up works of art for you to wear, revel in, and make a statement. Jewel Country manufactures, designs and markets jewellery of superior quality, crafted from genuine material. We believe that what we sell is more than just an embellishment. Each piece is a manifestation of your spirit, of your personal style reinforcing our commitment to bringing the very best in quality and design from around the world for you to blaze a trail.
Design Philosophy
The sparkle of raindrops in a summer shower. The glint on the edge of a champagne glass.The glow of a blushing bride. The dazzle of festivity. The serene radiance of faith. The glitz of a celebrity.The fire of first love. Even the quirky spark of Indianness...every special moment, every wonderful feeling and everything that touches your senses inspires us to create a work of art.

Our designers draw inspiration from traditional legacies, modern themes and special occasions. We take great care while finishing, this is to ensure that the products you buy are both high on style and quality. We believe that each one of you is an artist and we offer you the freedom to let your creativity fly on our exquisite stones, to make your own work of art.
Each month, we will dream up a collection for you. And each collection will shimmer with a 100 different designs. Every collection will be truly inspired...By the monsoons, by love, by celebrity bling, by culture and heritage, faith, even rickety Indian street vehicles...You will be touched by at least 25 new designs every week.
What you should know, is that, each of these works of art will be set firmly in an unshakeable set of values and ethics. Which is why, they are meant forever.