Today the whole world knows that Bird is China’s largest manufacturer of mobile phones, the No.1 mobile phone brand in China and the No.8 mobile phone brand in the world.


This is a really huge achievement for a company that was founded as recently as 1992 to manufacture pagers, entered the highly competitive Chinese mobile phone market in 1999 and is now faced with competition from some of the world’s largest and most technologically advanced companies.

But despite this background, or perhaps because of it, Bird is ideally placed to make a quantum leap in the coming years and become an even bigger player on the world stage through their established co-operation with international companies, universities and other sources of technical excellence. Through its determination to maintain its position as one of the leading players in the global mobile phone market, Bird has demonstrated a commitment to a specialist industry which is changing the everyday lives of millions of people around the world.

Since its inception, Bird has always placed great emphasis on gaining a place at the forefront of communications technology, and has consistently invested more than 6% of annual sales revenue in Research & Development. The company now employs over 300 senior research engineers at three research institutes in Fenghua, Hangzhou, and Chonqqing, and has nurtured long-term associations with Beijing University and Zhejiang University for Masters Degrees and Post-doctoral research. In addition, joint technology-sharing agreements are in place with many leading international technology providers to ensure that every technical advance is put to full use in Bird’s ever-increasing range of products.

Meticulous testing and quality control procedures, using state-of-the-art testing equipment, ensure that Bird consistently exceeds international quality standards. Evidence of this is that the company’s factory was awarded ISO9001